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Video » 2007 The Business of Design

2007 The Business of Design

October 17, 2007

1 hr 26 min 40 sec

Business leaders discussed how green design impacts their overall strategy and affects their bottom line. The panel was moderated by Sarah Murray of the Financial Times and panelists included James Ludwig of Steelcase, John Righini of General Electric, and Sven Shiers of Patagonia. This event took place during National Design Week, October 14–20, 2007.

tags: 2007, business, contemporary design, corporations, education, james ludwig, john righini, marketing, national design awards, national design week, october, panel, politics, public, sarah murray, strategy, sven shiers

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2007 The Business of Design