2009 The Business of Design

October 20, 2009

1 hour 23 min

Business leaders discuss how design impacts their overall strategy and affects their bottom line. Moderated by Daniel H. Pink, the panelists will discuss the role of design thinking in the workplace as it relates to consumer goods as well as overall company vision.

Moderator:

Daniel H. Pink,
author of A Whole New Mind: Why Right-Brainers Will Rule the Future

Panelists include:

Bill Moggridge,
2009 Lifetime Achievement National Design Award Winner, co-founder of IDEO

Sam Lucente,
Vice President of Design, Hewlett-Packard Company

Jeanne Liedtka,
Professor, University of Virginia’s Darden Graduate School of Business